Fastride Digital Marketing Campaign
Fastride, an exciting newcomer in Nigeria's ride-hailing space, needed to create compelling marketing assets and materials for their digital publicity. As a new brand in the digital arena, they faced the challenge of establishing a strong presence in a competitive market.
Ride Together Safely with Fastride
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To create effective and affordable digital marketing materials, we focused on producing a series of motion graphics ads that highlighted the product from a fresh perspective.
To create effective and affordable digital marketing materials, we focused on producing a series of motion graphics ads that highlighted the product from a fresh perspective.
Our process involved
Identifying the Target Audience We began by pinpointing Fastride’s primary audience and analyzing the gaps that other ride-hailing brands had failed to address in their marketing strategies.
Crafting the Message Using the identified gaps, we developed a cornerstone message emphasizing that Fastride is a Nigerian brand designed specifically for the Nigerian audience, understanding and addressing their unique challenges.
Production We incorporated Nigerian elements, including sound, voiceover, and aesthetics, to ensure cultural relevance and resonance. This involved creating a set of motion graphics ads that showcased the brand's unique selling propositions (USPs) and guided users on how to navigate and use the Fastride application.
Fastride sought out our expertise due to our proven track record of identifying key market gaps and crafting resonant stories for target audiences.
Our process involved
Identifying the Target Audience We began by pinpointing Fastride’s primary audience and analyzing the gaps that other ride-hailing brands had failed to address in their marketing strategies.
Crafting the Message Using the identified gaps, we developed a cornerstone message emphasizing that Fastride is a Nigerian brand designed specifically for the Nigerian audience, understanding and addressing their unique challenges.
Production We incorporated Nigerian elements, including sound, voiceover, and aesthetics, to ensure cultural relevance and resonance. This involved creating a set of motion graphics ads that showcased the brand's unique selling propositions (USPs) and guided users on how to navigate and use the Fastride application.
By staying true to the brand’s Nigerian roots, we produced a series of motion graphics adverts that were not only visually appealing but also culturally relevant and engaging.
Professionally designed to highlight STAC Marine’s offerings and values.
These ads effectively communicated Fastride's USPs and demonstrated how to use the application, resulting in a set of comprehensive, catchy, and high-converting marketing materials that significantly boosted the brand's digital presence and user engagement.
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