Sabi Video Series
Sabi.am is one of Africa’s fastest-growing B2B service providers, primarily operating in the informal sector. They engage in informal trade to improve the velocity of commerce by connecting merchants with services such as finance, logistics, and inventory management. Looking towards raising $6 million in seed funding, Sabi wanted to create a deep-dive case study through a series of videos showing how they solve common problems faced by merchants and help them scale their businesses.
Empowering Informal Trade, Scaling Businesses
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Working on the video series offered a unique opportunity to highlight the diverse and multifaceted nature of the informal sector and the various ways Sabi supports it. Flip Visuals captured the Sabi framework by covering key elements through
Working on the video series offered a unique opportunity to highlight the diverse and multifaceted nature of the informal sector and the various ways Sabi supports it. Flip Visuals captured the Sabi framework by covering key elements through
Interviews Conducted with the tech team, logistics partners, warehousing and inventory partners, and most importantly, the merchants and business owners who benefit from Sabi's services.
On-Site Filming Spanned three days across multiple locations, including Lekki, Isolo, and Mushin market, to capture the essence of Sabi's operations and impact on different areas.
On-Site Filming Spanned three days across multiple locations, including Lekki, Isolo, and Mushin market, to capture the essence of Sabi's operations and impact on different areas.
Flip Visuals produced a comprehensive showcase of the Sabi brand from various perspectives.
Professionally designed to highlight STAC Marine’s offerings and values.
The final product included four main videos, which were further divided into eight micro-content videos for easier consumption and a wider spread of content. These videos effectively told the stories of Sabi’s impact, demonstrating their role in solving merchant problems and aiding business growth in the informal sector.
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